MarketingIQ is the marketing pipeline built by a working P&C broker, for Quebec brokers. Track which insurers you've sent a risk to, log quotes as they come back, let AI compare them, then issue the cover note and the proof-of-efforts report.
I'm Jacques Amzallag, a P&C damage-insurance broker at Racine & Chamberland in Montreal. At any given moment, a lot of my files are being worked by my staff — and seeing where each one actually stood was its own full-time job.
I was forever asking the same things — where are we at on this one? send me that, what came back, who still owes us a quote? I wanted one board that answered all of it at a glance, without having to chase anyone for it.
So I built the oversight I needed on my own book, then opened it up to every broker managing the same work — solo, or across a team. MarketingIQ is made by someone who files the same renewals you do. That's the whole point.
One board that mirrors how you actually shop a risk — no application stage to slow you down, start where the real work starts.
Client or prospect, contact, and the lines you're shopping. Past files for that client link automatically.
Add every insurer you've sent it to. Save go-to lists by class so it's one click next time.
Quote, declined, or blocked — premium, quote number, underwriter and the PDF. See 3/7 at a glance.
AI reads every quote against the application and the others — coverage, price, wording — and recommends the best fit.
Generate the client summary and email, mark it bound — then issue the cover note and the proof-of-efforts report.
Won or lost, the file stays. Renewals and second chances resurface as warm new business when the time is right.
Drag files across stages or advance them with a click. Every card shows how many markets responded, what's pending, and what needs a follow-up today.
Each market gets a follow-up date. Overdue responses rise to the top of your dashboard so nothing sits silently with an underwriter for two weeks.
Win rate, premium bound vs. lost, insurer scorecards, and a record of every client you've ever marketed — linked across the years.
Upload the application and AI digests the risk before a single quote arrives — flagging coverage gaps and questions worth asking, so you shop smarter from the start.
Each quote is read against the application and the others — price, limits, deductibles, exclusions, even policy wordings side by side — ending in a clear recommendation with the reasoning. Multi-location risks included.
A downloadable marketing summary for the client's file, plus a polished presentation email ready to send — drafted from the analysis, not from scratch.
One click turns the file into a clean, bilingual market-shopping report — every insurer approached, each response, and why you placed where you did. Your record of the duty to shop.
Turn a bound quote into a polished cover note or proof of insurance — per-location schedules, mortgagees and lienholders by rank, selective-location issuance, and a full issue-and-revision history.
Most tools forget a file the moment it's lost. MarketingIQ keeps every one — won, lost, or never closed — and brings it back to you exactly when it's worth another shot.
The prospect who went with the incumbent last year. The risk an insurer declined before its appetite changed. The renewal coming up in ninety days. They don't disappear into a spreadsheet — they resurface, warm, on your board.
Two documents you'd otherwise assemble yourself for every file — here they're generated straight from the file, bilingual and ready to send.
Per-location property schedules, mortgagees and lienholders by rank, selective-location issuance, and a full issue-and-revision history — so you always know exactly what was sent, and when.
Every insurer approached, each response, and the reasoning behind the placement — a clean bilingual summary for the client file and a regulator's eyes. The evidence of the work you actually did.
Applications and quotes carry some of the most sensitive information a broker handles. So MarketingIQ is built around a simple rule: your data is stored in Canada, never sold, and never used to train anyone’s models.
The interface, the AI analysis, the client presentation email, the cover note and the proof-of-efforts report — all in English or French, switched with one click. Built for Quebec, where working in both languages isn’t optional.
Invite anyone by email. Give them your whole pipeline, or just the files you choose. Switch between kanbans from one menu — your work, your producers', your assistant's — each a complete workspace, with every action logged to whoever made it.
Each producer gets a Pro pipeline — paid, with AI. Everyone they invite to help — assistants, co-brokers — gets a free pipeline of their own, included at no extra cost. And any free pipeline can upgrade to Pro on its own, anytime.
MarketingIQ is one of the CourtageIQ tools, built for the work brokers actually do. Place the business in MarketingIQ, then track what it pays you in CommissionIQ — commissions, book value, splits with your office and staff, down to final payouts. One suite, the same broker-built thinking.
The pipeline is free, forever. The AI — the part that reads, compares, and writes for you — is what you pay for. One placed account usually covers it for a year.
No more than usual. The AI is a tool that reads, compares, and summarizes — it doesn't bind anything and it doesn't replace your judgment. You review the analysis, you decide, and you remain the broker of record on every placement. Think of it as a very fast assistant, not a decision-maker.
MarketingIQ runs alongside your BMS rather than replacing it. You can download the marketing summary, cover note, and proof-of-efforts report to drop into the client's file in whatever system you use. Deeper integrations are on the roadmap — tell us what you run.
Your database and files are hosted in Canada, encrypted, and isolated per account. Documents are analyzed and then dropped from processing — never retained by the AI and never used to train any model. We don't sell your data, ever.
Your book is yours. If you cancel the paid layer, your pipeline drops to the free plan — you keep your data and history, and you’re never locked in.
Yes — and they’re included. Each producer gets a Pro pipeline; everyone they invite gets a free pipeline of their own, at no extra cost — and any free pipeline can upgrade to Pro on its own. Give them your whole board or just specific files, and every action is logged to whoever made it.
Fully. The interface, the AI analysis, and every generated document — client summary, cover note, proof-of-efforts — switch between English and French with one click.
Set up your first marketing file in under a minute. Bring your assistant. Keep your data in Canada.
Start Free — No Card